Blog by Charlene Tan: [LANEIGE’s Brighten Up Event]

“一白遮三丑”

A Chinese saying that fair skin covers imperfections (I hope I translate correctly).

I guess the hardest thing in the world is to write an introductory part for any essays/articles/blog post. I have totally run out ideas. So, let’s get straight to point! It is my pleasure to attend LANEIGE’s Brighten Up Event @ Tanzini Restaurant, GTower. It is called as a Brightening Lab.

Spot the highlight “2 Tones Brighter”

Theme of the day – “White”

So, why does it call as a Brightening Lab? Because, event of that day is about the “reborn” with LANEIGE’s White Plus Renew Series.

Upgraded White Plus Renew Series

It is a demonstration and presentation for the upgraded Brightening Series. During the event, we were asked to put on a “lab coat” in order to “carryout” the “experiment”.

Experiment Started !!

(Let’s see how the upgraded ingredient gives you a 2 tone brighter skin, trust me – it is happening!)

The instruments for the experiment. (Wonder it is call instruments? All the scientific terms have thrown back to the teacher. LOL)

The all new LANEIGE White Plus Renew has improved MelaCrusherTM:

1. Targets 3- color pigments (melanin – brown , carotene – yellow and hemoglobin – red)

2. Gives 2 tones up brightening effect

3. 3 color care which is a customized brightening solution for Asian women

4. Free from 4 harmful elements : Paraben, Animal Products, Artificial Pigments and Mineral Oil.

What’s new is also the introduction of its five latest additions:

White Plus Renew Capsule Sleeping Pack

It is also known as the “Mochi Sleeping Pack” in Korea. This transparent hydrating gel-type formula instantly moisturizes and softens the skin for better absorption of the brightening ampoules.

It is NON-Sticky

White Plus Renew Original Cream

It is ideal for day and night use and it contains active brightening compounds and moisturizing ingredients that instantly forms a protective film to shield the skin from external stressors and pollutants.

White Plus Renew Bubble Cleanser

It is an amino-acid based cleanser that is soft and has a bubble texture. It is smooth on sensitive skin and is ultra hydrating. Its rich lather deeply penetrates into the pores to reduce pigment buildups while at the same time brighten up the skin.

White Plus Renew Skin Refiner

It is reformulated to include the essence. It is no longer a wipe off refiner but a pat-on skin refiner which has low viscosity gel with a milky texture, which will immediately improve the skin’s transparency and brightening effects.

White Plus Renew Emulsion

It works as a booster for brightening especially when it is used alongside with other products from the White Plus Renew line. It gives a cooling and refreshing effect. It instantly hydrates and soothes dry skin.

1) Melanin (is a broad term for a group of natural pigments found in most organisms. In the skin, melanogenesis occurs after exposure to UV radiation, causing the skin to visibly tan. *from Wiki) Okay! I know most of you don’t know what I’m talking, neither am I. Let’s make it simple, Melanin here is representing a dark skin tone. So, let’s pour it into the two test tubes.

2) MelacrusherTM is the improved technology with the ingredients of Green Tea and Truffle Yeast Extracts and Vitamin B3 which gives you 2 tone brighter skins. Let’s check whether it works. Pour it into one of the test tube.

What next ?!

*KABOOMMM!!!!*

Now, it’s proven the Melacrusher gives you 2 tone brighter skin than your original one ! !

It is not the end yet !!! Keep reading !!

My all time favorite BB Cushion has also been upgraded with Whitening Effect !!!

LANEIGE’s all new BB Cushion SPF 50+ PA+++ is now better than before with improvements seen in its:

1. Whitening efficacy

2. Cooling effect

3. Makeup coverage

4. Moisturizing effect.

Now with a makeup tint function, the new original BB cushion also protects the skin from darkening, thereby improving its whitening functions. This 6 in 1 (Whitening + UV Protection + Make up Tint + Water Resistant + Soothing Effect + Moisturing Effect) functional BB cushion is handy and compact yet gives your skin all the protection it needs on the go.

It is available in 4 shades